Beyond consumer marketing: sectoral marketing and emerging trends /
Material type: TextLanguage: English Publication details: New Delhi: Response: Response books, 2004Edition: 1stDescription: xx, 487pISBN: 0-7619-3258-5Contained works: J.S.PanwarSubject(s): Management | MarketingDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library | 658.8 PAN/ (Browse shelf (Opens below)) | Available | 14441 |
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658.8 PAL/ Marketing strategy: a handbook / | 658.8 PAL/ Principles of Marketing / | 658.8 PAN/ Marketing in the new era / | 658.8 PAN/ Beyond consumer marketing: sectoral marketing and emerging trends / | 658.8 PAN/ Marketing management: text and cases / | 658.8 PAN/A Advertising and consumer behaviour | 658.8 PER/ Basic marketing: a global-managerial approach / |
Includes bibliographies and index.
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