Dr. Hermann Gundert Central Library catalog › Details for: Strategic bramd management: creating and sustaqining brand equity long term /

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Strategic bramd management: creating and sustaqining brand equity long term /

Material type: Text

TextPublication details: 2000Description: 443pISBN: 81-7554-109-1Contained works: Kapferer, Jean-NoelDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.827 KAP/ (Browse shelf (Opens below))	Available		14410

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Previous	658.827 IND/ Living the brand: how to transform every number of your organization into a brand champion /	658.827 IND India: the emerging brand	658.827 KAM/B Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning	658.827 KAP/ Strategic bramd management: creating and sustaqining brand equity long term /	658.827 KAP/ 24 brand mantras: finding a place in the minds and hearts of consumers /	658.827 KAP/ Brand astras /	658.827 KAP/N New strategic brand management: creating and sustaining brand equity long term	Next

Includes bibliographies and index.

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