Strategic bramd management: creating and sustaqining brand equity long term / (Record no. 12531)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7554-109-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP/S |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic bramd management: creating and sustaqining brand equity long term / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 443p.. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and index. |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | Kannur University Central Library |
| Home library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|
| Kannur University Central Library | 23/05/2014 | 658.827 KAP/ | 14410 | BK |