International marketing/ (Record no. 75433)
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000 -LEADER | |
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fixed length control field | 00475nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-315-3364-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 |
Item number | CZI/I |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Czinkota,Michael R. |
245 ## - TITLE STATEMENT | |
Title | International marketing/ |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Andover: |
Name of publisher | Cengage, |
Year of publication | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 677p.; |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | International marketing environment |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Global marketing mix |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Leadership-global marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ronkainen,Ilkka A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Book Bank | Kannur University Central Library | Book Bank | 04/04/2018 | 775.00 | 658.848 CZI/I | 67641 | Book Bank |