Dr. Hermann Gundert Central Library catalog

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Czinkota,Michael R.

International marketing/ - 10th ed.; - Andover: Cengage, 2013. - 677p.;

ISBN: 978-81-315-3364-2

Subjects--Topical Terms:
International marketing environment
Global marketing mix
Leadership-global marketing

Dewey Class. No.: 658.848 / CZI/I

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