Advertising & IMC : principles and practice/ (Record no. 75047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-7414-4 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moriarty, Sandra E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising & IMC : principles and practice/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669p.; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.