International marketing / (Record no. 75010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-87432-32-1 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CAT/I |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii, 638 p. : |
| Other physical details | col. ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 12/04/2018 | 795.00 | 658.848 CAT/I | 67219 | BK |