Cateora, Philip R.
International marketing / - 16th ed.; - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ;
Includes indexes.
978-93-87432-32-1
Export marketing.
International business enterprises.
658.848 / CAT/I
International marketing / - 16th ed.; - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ;
Includes indexes.
978-93-87432-32-1
Export marketing.
International business enterprises.
658.848 / CAT/I