Advertising and promotion: an integrated marketing communications perspective/ (Record no. 74948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1-25-902685-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch,George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai: |
| Name of publisher | McGraw Hill, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1016p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | keyoor Purani. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | 04/10/2017 | 725.00 | 659.1 BEL/A | 67157 | BK |