Dr. Hermann Gundert Central Library catalog

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Belch,George E.

Advertising and promotion: an integrated marketing communications perspective/ - 9th ed.; - Chennai: McGraw Hill, 2013. - 1016p.;

ISBN: 978-1-25-902685-0

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / BEL/A

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