International Marketing (Record no. 74006)

000 -LEADER
fixed length control field 00481cam a2200181ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-315-0161-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number CZI/I
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Czinkota, Michael R.
245 ## - TITLE STATEMENT
Title International Marketing
250 ## - EDITION STATEMENT
Edition statement 8th ed.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Cengage Learning
Year of publication 2007
300 ## - PHYSICAL DESCRIPTION
Number of Pages 646p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term International Market Entry and Development
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export Marketing Mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Global Marketing Mix
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen,Iikka A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Kannur University Central Library 05/07/2015 450.00 658.848 CZI/I 66215 BK

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