International Marketing (Record no. 74006)
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000 -LEADER | |
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fixed length control field | 00481cam a2200181ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-315-0161-0 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 |
Item number | CZI/I |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Czinkota, Michael R. |
245 ## - TITLE STATEMENT | |
Title | International Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Cengage Learning |
Year of publication | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 646p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | International Market Entry and Development |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Export Marketing Mix |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Global Marketing Mix |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ronkainen,Iikka A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | 05/07/2015 | 450.00 | 658.848 CZI/I | 66215 | BK |