Dr. Hermann Gundert Central Library catalog

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Czinkota, Michael R.

International Marketing - 8th ed.; - New Delhi Cengage Learning 2007 - 646p.

ISBN: 978-81-315-0161-0

Subjects--Topical Terms:
International Market Entry and Development
Export Marketing Mix
Global Marketing Mix

Dewey Class. No.: 658.848 / CZI/I

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