New strategic brand management / (Record no. 73118)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00339cam a2200133ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7554-291-8 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP/N |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean-Noel . |
| 245 10 - TITLE STATEMENT | |
| Title | New strategic brand management / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 544p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | strategic brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.