Kapferer, Jean-Noel .
New strategic brand management / - London : Kogan Page , 2006. - 544p ;
81-7554-291-8
strategic brand management
658.827 / KAP/N
New strategic brand management / - London : Kogan Page , 2006. - 544p ;
81-7554-291-8
strategic brand management
658.827 / KAP/N