Product policy and brand management: text and cases / (Record no. 72542)
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000 -LEADER | |
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fixed length control field | 00392cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-203-4075-6 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | CHI/P |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Chitale, A K . |
245 10 - TITLE STATEMENT | |
Title | Product policy and brand management: text and cases / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | PHI Learning Pvt. Ltd. , |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 264p. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ravi Gupta . |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status |
Damaged status | Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | 05/07/2015 | 250.00 | 658.827 CHI/P | 64751 | BK |