Chitale, A K .
Product policy and brand management: text and cases / - New Delhi : PHI Learning Pvt. Ltd. , 2011. - 264p. ;
978-81-203-4075-6
Brand management
658.827 / CHI/P
Product policy and brand management: text and cases / - New Delhi : PHI Learning Pvt. Ltd. , 2011. - 264p. ;
978-81-203-4075-6
Brand management
658.827 / CHI/P