Foundations of marketing theory: toward a general theory of marketing / (Record no. 69410)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00365cam a2200133ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-2240-1 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HUN/F |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hunt, Shelby . |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of marketing theory: toward a general theory of marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 323p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing theory |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 295.00 | 658.8 HUN/F | 61621 | BK |