Hunt, Shelby .
Foundations of marketing theory: toward a general theory of marketing / - New Delhi : Prentice Hall , 2003. - 323p ;
81-203-2240-1
Marketing theory
658.8 / HUN/F
Foundations of marketing theory: toward a general theory of marketing / - New Delhi : Prentice Hall , 2003. - 323p ;
81-203-2240-1
Marketing theory
658.8 / HUN/F