Key marketing skills: a complete action kit of strategies,tools and techniques for marketing success/ (Record no. 69010)
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000 -LEADER | |
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fixed length control field | 00393cam a2200133ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-7494-3355-8 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | CHE/K |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Cheverton, Peter . |
245 10 - TITLE STATEMENT | |
Title | Key marketing skills: a complete action kit of strategies,tools and techniques for marketing success/ |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London : |
Name of publisher | Kogan Page , |
Year of publication | 2005. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 414p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing skills |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status |
Damaged status | Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 05/07/2015 | 24.95 | 658.8 CHE/K | 61221 | BK |