Cheverton, Peter .
Key marketing skills: a complete action kit of strategies,tools and techniques for marketing success/ - London : Kogan Page , 2005. - 414p ;
0-7494-3355-8
Marketing skills
658.8 / CHE/K
Key marketing skills: a complete action kit of strategies,tools and techniques for marketing success/ - London : Kogan Page , 2005. - 414p ;
0-7494-3355-8
Marketing skills
658.8 / CHE/K