Advertising communications & promotion management / (Record no. 68599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00403cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-115514-7 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ROS/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rossiter, John R . |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising communications & promotion management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin McGraw-Hill , |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 640p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 18.95 | 659.1 ROS/A | 60810 | BK |