Rossiter, John R .
Advertising communications & promotion management / - 2nd ed.; - Boston : Irwin McGraw-Hill , 1999. - 640p ;
0-07-115514-7
Advertising
659.1 / ROS/A
Advertising communications & promotion management / - 2nd ed.; - Boston : Irwin McGraw-Hill , 1999. - 640p ;
0-07-115514-7
Advertising
659.1 / ROS/A