Managing innovation and new product development : (Record no. 49398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515cam a2200193ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3727-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MUK-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mukesh Chaturvedi. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing innovation and new product development : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 271p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovation management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Test marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product launch |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aseem Kumar . |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Manmohan Rahul . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.