Dr. Hermann Gundert Central Library catalog

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Mukesh Chaturvedi.

Managing innovation and new product development : - New Delhi PHI Learning Pvt. Ltd. 2009 - 271p.

ISBN: 978-81-203-3727-5

Subjects--Topical Terms:
Innovation management
Economic analysis
Test marketing
Product launch

Dewey Class. No.: 658.83 / MUK-M

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