Strategic brand management: a process of growing and strengthening brands / (Record no. 48534)
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000 -LEADER | |
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fixed length control field | 00423cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788184841831 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | MUK-S |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mukesh Bhatia, . |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management: a process of growing and strengthening brands / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Regel Publications , |
Date of publication, distribution, etc. | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 444p. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic brand management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
No items available.