Mukesh Bhatia, .
Strategic brand management: a process of growing and strengthening brands / - New Delhi : Regel Publications , 2013. - 444p. ;
9788184841831
Strategic brand management
Brand management
658.827 / MUK-S
Strategic brand management: a process of growing and strengthening brands / - New Delhi : Regel Publications , 2013. - 444p. ;
9788184841831
Strategic brand management
Brand management
658.827 / MUK-S