Strategic brand management: creating and sustaining brand equity long term / (Record no. 47374)
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000 -LEADER | |
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fixed length control field | 00374cam a2200133ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 81-7554-109-1 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KAP-S |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer, Jean- Noel . |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management: creating and sustaining brand equity long term / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Kogan Page , |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 443p. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
No items available.