Dr. Hermann Gundert Central Library catalog

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Kapferer, Jean- Noel .

Strategic brand management: creating and sustaining brand equity long term / - London : Kogan Page , 2008. - 443p. ;

ISBN: 81-7554-109-1

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / KAP-S

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