Media audience research : (Record no. 45196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351506430 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2072 |
| Item number | MYT/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mytton, Graham, |
| 245 10 - TITLE STATEMENT | |
| Title | Media audience research : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles |
| Name of publisher | Sage |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 281 pages ; |
| 500 ## - GENERAL NOTE | |
| General note | Revision of author's Handbook on radio and television audience research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diem, Peter, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dam, Piet Hein van, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 12/04/2018 | 650.00 | 302.2072 MYT/M | 45721 | BK |