Dr. Hermann Gundert Central Library catalog

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Mytton, Graham,

Media audience research : - Third edition. - Los Angeles Sage 2016 - xvi, 281 pages ;

Revision of author's Handbook on radio and television audience research.

ISBN: 9789351506430

Subjects--Topical Terms:
Mass media

Dewey Class. No.: 302.2072 / MYT/M

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