Advertising: an IMC perspective (Record no. 42439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788174465344 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MUR/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Murthy, SN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bhojanna, U |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: an IMC perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Excel Publishers |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 418p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 02/11/2016 | 275.00 | 659.1 MUR/A | 43843 | BK |