Advertising: an IMC perspective

By: Murthy, SN | Bhojanna, UMaterial type: TextTextPublication details: New Delhi Excel Publishers 2007Description: 418pISBN: 9788174465344Subject(s): Advertising and public relationsDDC classification: 659.1
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
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Stack 659.1 MUR/A (Browse shelf (Opens below)) Available 43843

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