Marketing management :A decision- making approch (Record no. 36338)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00436cam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132104711 (paper back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8132104714 (paper back) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | VEN/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Venugopal, Pingali, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management :A decision- making approch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, India ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher | Response Books, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 245 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 01/12/2015 | 658.8 VEN/M | 35612 | BK |