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Venugopal, Pingali,

Marketing management :A decision- making approch - New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010. - xvii, 245 p. : ill. ;

ISBN: 9788132104711 (paper back) 8132104714 (paper back)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / VEN/M

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