Consumer behavioral dimensions in rural marketing: a study with special reference to selected FMCG products in North Kerala (Record no. 29902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522cam a2200169ua 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| Item number | SAJ/C |
| 100 0# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Saji Kuriakose, T. |
| 100 0# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Asokan, T; Guide |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavioral dimensions in rural marketing: a study with special reference to selected FMCG products in North Kerala |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ph.D |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Kannur |
| Name of publisher | Kannur University |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 306p.. |
| Accompanying material | CD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Thesis(Ph.D) - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | FMCG industry |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TH |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | Reference | 23/05/2014 | 658.8342 SAJ/C | T142 | TH |