Consumer behavioral dimensions in rural marketing: a study with special reference to selected FMCG products in North Kerala
Material type: TextPublication details: Kannur Kannur University 2011Edition: Ph.DDescription: 306p.. CDSubject(s): Thesis(Ph.D) - Management | Consumer behavior | FMCG industryDDC classification: 658.834 2Item type | Current library | Call number | Status | Date due | Barcode |
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TH | Reference | 658.8342 SAJ/C (Browse shelf (Opens below)) | Not for loan | T142 |
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