Handbook of strategic Marketing Communications: new ways to build and integrate communications / (Record no. 12712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-242-0292-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | SMI/H |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Smith, Paul |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of strategic Marketing Communications: new ways to build and integrate communications / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Crest Publishing House, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii,300p.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sostac System |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management of Distribution |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berry,, Chris |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulford,, Alan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 658.87 SMI/ | 15792 | BK |