Dr. Hermann Gundert Central Library catalog

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Smith, Paul

Handbook of strategic Marketing Communications: new ways to build and integrate communications / - New Delhi: Crest Publishing House, 2003. - viii,300p..

ISBN: 81-242-0292-3

Subjects--Topical Terms:
Sostac System
Branding
Management of Distribution

Dewey Class. No.: 658.87 / SMI/H

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