Handbook of marketing scales / (Record no. 11022)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588cam a2200229ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-7619-1000-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BEA/H |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bearden, William O., |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of marketing scales / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Sage, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 537p.. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nettemeyer, Richard G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REF |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 658.83 BEA/ | 12895 | REF |