Cannon, Joseph P .
Basic marketing : a global managerial approach/ - 16th ed.; - New Delhi: MGH. 2008. - 790p.
978-0-07-110110-3
Product planning for Goods and Services
Advertising and Sales Promotion
Pricing Policies
658.8 / CAN/B
Basic marketing : a global managerial approach/ - 16th ed.; - New Delhi: MGH. 2008. - 790p.
978-0-07-110110-3
Product planning for Goods and Services
Advertising and Sales Promotion
Pricing Policies
658.8 / CAN/B