Basic marketing : a global managerial approach/ (Record no. 74126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536cam a2200193ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07-110110-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAN/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cannon, Joseph P . |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : a global managerial approach/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | MGH. |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 790p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product planning for Goods and Services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and Sales Promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Pricing Policies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault,William D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy,E Jerome. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 05/07/2015 | 658.8 CAN/B | 66335 | BK |