Kolb, Bonita M.
Marketing research : A Concise introduction - 2 - London SAGE 2018. - xiv, 311p.
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
9781526419279
Marketing research: A Concise Introduction
Business and Management.
658.83 / KOL/M
Marketing research : A Concise introduction - 2 - London SAGE 2018. - xiv, 311p.
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
9781526419279
Marketing research: A Concise Introduction
Business and Management.
658.83 / KOL/M