Dr. Hermann Gundert Central Library catalog

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Mahajan, Gautam

Customer value investment - New Delhi, India Thousand Oaks, Calif Response Books Sage Publications 2008. - xix, 187 p. ill.

ISBN: 9780761936046 (PB) 0761936041 (PB) 9788178297675 (IndiaPB) 8178297671 (IndiaPB)

Subjects--Topical Terms:
Relationship marketing.
Customer relations.

Dewey Class. No.: 658.812 / MAH/C

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