000 00405cam a2200157ua 4500
020 _a81-7493-322-0
082 _a659.1
_bCHU/F
100 0 _aChunawalla, S.A.
245 1 0 _aFoundations of advertising theory and practice
250 _a4th rev.ed.
260 _aMumbai
_bHimalaya Publishing House
_c1997
300 _axvi, 835p.
650 _aManagement
650 0 _aAdvertising Management
942 _cBK
999 _c9289
_d9289