000			01550nam a22001577a 4500
020			_a9789355204196
082			_a650.1 _bMEH/N
100			_aMehra, Rajen
245			_aNever out of print: _bthe rupa story
260			_aNew Delhi _bRupa publications India Pvt.Ltd. _c2024
300			_a487p.
520			_aRupa began on a Calcutta pavement in 1936, when D. Mehra, an impecunious but driven salesman, decided to try his hand at selling books. Within a generation, he had established Rupa as a major purveyor of imported books. Successive generations would make the firm the country’s leading distributor of English-language trade books, representing some of the world’s most important publishers, including Penguin, HarperCollins, Faber and many more. As the company grew, it began publishing its own titles. Legendary film-maker Satyajit Ray designed the publishing house’s first colophon and became one of its earliest patrons. Other notables on the Rupa list included sportsmen like Sunil Gavaskar, whose memoir, Sunny Days, gave it one of its bestsellers; Chetan Bhagat, who would go on to become India’s largest-selling author within a few years; and Ruskin Bond, the country’s most beloved writer. Over the decades, as the Indian publishing milieu was reshaped by new entrants from around the world, Rupa continued to maintain its position as a fiercely independent publisher of important books, at the forefront of the Indian publishing scene.
650			_aBusiness enterprises
650			_aPersonal time management
942			_cBK
999			_c77137 _d77137