000			00653nam a2200169 4500
020			_a9780130957016
082			_a659.132 _bCAP/T
100			_aCaples, John
245			_aTested Advertising Methods
250			_a5th
260			_aUSA _bPrentice Hall _c1997
300			_axxvi;278 p.
520			_aThe fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
650			_aAdvertising
700			_aHahn, Fred E.
942			_cBK
999			_c76248 _d76248