000			01045cam a22001694a 4500
999			_c75785 _d75785
020			_a9788126548927
082	0	0	_a658.8 _bAAK/S
100	1		_aAaker, David A.
245	1	0	_aStrategic market management : _bglobal perspective /
260			_aNew Delhi: _bJohn Wiley, _cc2005.
300			_axii, 354 p. : _bill. ;
500			_aIncludes index.
505			_aStrategic market management: an introduction and overview External and customer analysis Competitor analysis Market/ submarket analysis Environmental analysis and strategic uncertainty Internal analysis Creating adapting and implementing strategy Creating advantage synergy and commitment versus opportunism versus adaptability Alternative value propositions Building and managing bond equity Energizing the business Leveraging the business Creating new businesses Global strategies Setting priorities for business and brands the exit milk and consolidate options From silos to synergy harnessing the organization
650		0	_aMarketing
700			_aMcLoughlin, Damien .
942			_cBK