| 000 | 00847nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c75783 _d75783 |
||
| 020 | _a9788131514795 | ||
| 082 |
_a658.872 _bCAN/E |
||
| 100 | _aCanzer, Brahm . | ||
| 245 |
_aE-business : _btheory and practice / |
||
| 260 |
_aAndover: _bCengage learning , _c2006. |
||
| 300 | _a283p.; | ||
| 505 | _aExploring the world of e-business Environmental forces affecting planning and practice Ethical legal and social concerns Developing e-business models Strategic planning: a multi-level organizational approach Researching and analyzing oppertunities for growth Understanding online communication and behaviour Creating the marketing mix Organizational and managerial issues Financial planning and working with investors Implementation and control of the e-business plan U-Swap.com : a comprehensive case study | ||
| 650 | _aE- business | ||
| 942 | _cBK | ||