000			01456nam a22001697a 4500
020			_a978-81-265-3131-8
082	0	0	_a650.072 _bUMA/R
100	1		_aUma Sekaran.
245	1	0	_aResearch methods for business : a skill-building approach/
250			_a5th ed.;
260			_aNew Delhi: _bWiley India, _c2010.
300			_axx, 468 p. ; _bill. ;
520	1		_a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
650		0	_aBusiness
700	1		_aBougie, Roger.
942			_cBK
999			_c75348 _d75348