000			00458nam a22001697a 4500
020			_a978-93-325-4220-4
082	0	0	_a658.827 _bKEL/S
100	1		_aKeller, Kevin Lane.
245	1	0	_aStrategic brand management :building,measuring and managing brand equity/
250			_a4th ed.;
260			_aNoida : _bPearson, _cc2015.
300			_a586p.;
650		0	_aBrand name products
700			_aAmbi M G Parameswaran.
700			_aIssac Jacob
942			_cBK
999			_c75276 _d75276